For those of you that have or want to have a clothing store you must first know who's your target audience: men, women, parents, high school teenagers, college students, athletes, rich people and so on. I advise choosing the one with the least competition, or none if it's possible in your local area,
and then stick to it. Don't try to be all things to all people because it's harder to fight against competition when you are not focused and it sends confused messages about your brand. For example you want to be "THE teenage clothing store" not just "one of the many stores that sells everything".
Now I'm going to give you tips on how to drive customers to a clothing store that sells articles for high school teenagers:
1. Location
As with most brick-and-mortar businesses this is the most important thing that will get you customers. Locate your store in an area with lots of high schools where the teenagers can pass by and see your store and check it out for new articles.
2. Naming
Find an original, cool name for your store and the teenagers will love to go shopping at your store and tell their friends that they bought from you. Word-of-mouth will work for you this way and get you more of them coming.
3. Build awareness
Don't leave out other high schools that are not in your area. Put banners near each high school to increase your awareness.
4. Sponsor events
Offer to sponsor certain events or concerts .They will want to hold them from time to time. Give them free T-shirts with your logo on and ask the organizers to name you as the official sponsor for the event.
5. Sponsor students
Whenever there's a local school related competition you can offer prizes for the winners like giving them 100$ worth of cloths from your store - their pick. This way every high school student will find out about you and about what you're offering.
6. Bargain advertising
Get the high school students to promote you on their school magazine and offer them discounts for that month. You can even advertise in it for a small price.
7. Catalogue
Make one every season with your best products and spread it around in the high schools. This will be a good reminder that you have the new cloths for the new season.
8. Free item
Give them a free cap or something else when they spend a certain amount of money buying from you. Most people love to get something extra for free. Don't just put a sign with it though. Surprise them. This will create emotions and generate a lot of positive word-of-mouth for you.
9. Monthly sale
Have a sale once a month in weekend. If this becomes consistent, with time you will be getting more and more customers in that weekend of the month.
10. Build a website
Most teenagers use Internet and it's very likely they'll want to check out clothing articles on the Internet first to see if they can find something they would like to buy. You should also have a blog as a PR medium to see what your customers are most interested in buying from you and see what are their reactions to new clothing articles.
and then stick to it. Don't try to be all things to all people because it's harder to fight against competition when you are not focused and it sends confused messages about your brand. For example you want to be "THE teenage clothing store" not just "one of the many stores that sells everything".
Now I'm going to give you tips on how to drive customers to a clothing store that sells articles for high school teenagers:
1. Location
As with most brick-and-mortar businesses this is the most important thing that will get you customers. Locate your store in an area with lots of high schools where the teenagers can pass by and see your store and check it out for new articles.
2. Naming
Find an original, cool name for your store and the teenagers will love to go shopping at your store and tell their friends that they bought from you. Word-of-mouth will work for you this way and get you more of them coming.
3. Build awareness
Don't leave out other high schools that are not in your area. Put banners near each high school to increase your awareness.
4. Sponsor events
Offer to sponsor certain events or concerts .They will want to hold them from time to time. Give them free T-shirts with your logo on and ask the organizers to name you as the official sponsor for the event.
5. Sponsor students
Whenever there's a local school related competition you can offer prizes for the winners like giving them 100$ worth of cloths from your store - their pick. This way every high school student will find out about you and about what you're offering.
6. Bargain advertising
Get the high school students to promote you on their school magazine and offer them discounts for that month. You can even advertise in it for a small price.
7. Catalogue
Make one every season with your best products and spread it around in the high schools. This will be a good reminder that you have the new cloths for the new season.
8. Free item
Give them a free cap or something else when they spend a certain amount of money buying from you. Most people love to get something extra for free. Don't just put a sign with it though. Surprise them. This will create emotions and generate a lot of positive word-of-mouth for you.
9. Monthly sale
Have a sale once a month in weekend. If this becomes consistent, with time you will be getting more and more customers in that weekend of the month.
10. Build a website
Most teenagers use Internet and it's very likely they'll want to check out clothing articles on the Internet first to see if they can find something they would like to buy. You should also have a blog as a PR medium to see what your customers are most interested in buying from you and see what are their reactions to new clothing articles.
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