Marketing Simulation #3: Nightclub

The most important thing about a nightclub is "personality". First you must find out what type of personality you want your nightclub to have because that's what kind of people you're going to attract. This depends on what kind of music, drinks, food, prices, service and the whole atmosphere you will have. If you want to serve a certain category of people you will have to find out what are their preferences in all these and then figure out what are the best ways to get the people there and keep them coming.

These are my suggestions on how to increase the number of people that come to your nightclub.

1. Location
Obviously you will want to be as close as possible to your target market as people sometimes won't make those extra miles just to come to your nightclub.

2. DJ and music
Hire a very good and popular one.This is usually usually what drives new people to come to your club and keeps the old ones loyal. A good DJ puts good music and creates great atmosphere.

3. Bartender
Get an experienced one that can sell/recommend drinks to people and can make them quickly.

4. Waiters
If you have only male waiters that are good looking it will attract a lot of female clientele to your club which in return will attract male clientele as well so overall you will have more clients than just having waitresses.

5. Holding events
Get known bands every week or at least every month so sing in your club and do it in the busiest day for you, like Sunday. This will get you lots of people in and they will tell their friends and next time they might come too and so on. You could also hold a weekly dance competition other kind of contests where they can win free drinks.

6. Drink "specials" night
Have a weekly night when you offer certain drink discounts or even free beer after a certain hour late in the night so you get to keep them as long as possible and by then they'll also buy more from you.

7. Build awareness
Try to appear on clubbing sites and get voted as the best local club. Get on the town's website list for clubs. When holding special events try to get the local papers to write about it.

8. Partnerships
Get the nearby hotels to send their clients to you for entertainment either by recommending or having some ad inside or outside the hotel. In return you can do the same for them with people that visit the town, go to your club and then need a place to sleep.

9. Bathrooms
This is a very important aspect, especially for the ladies. If the bathrooms are not clean and not working properly they will not come to your club anymore. If they look much better than the average club bathroom the women and also men will be impressed and will return to the club.

10. Food service
If there isn't any food very close by and till late in the night some of your clientele will not stay in the club till early morning because they will be starving. You can treat this as an opportunity and serve some type of food in your club but keep it simple,something like burgers so they don't waste too much time with eating and you also don't have to come up with a whole restaurant in your nightclub.